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It’s a great time to start your own food and drink business in India. With pop-up mania sweeping through London, you’re never far away from your next slider/artisan coffee/craft ale/organic-paleo-clean eating-vegan snack. With almost a third of new businesses in the next two years estimated to start life as a popup, it’s easy to get carried away with your foodie dream. Whilst it’s great to explore a new food and drink business, keeping your food and drink startup secure and on the right side of the law will be essential for its future growth and success. Here are the top 5 areas you should be looking out for when starting your food and drink dream.
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Anshul Gupta and Amit Raj (IIT graduates) founded the Mumbai-based startup named- Box eight in 2012 as a small outlet in a corporate cafeteria. They prepare and deliver hot desi meals in wholesome boxes under 40 minutes at pocket-friendly prices. It offers desi-mixed food varieties like all-in-one meals, desi openers, biriyani, desserts, steak meals, salads, sandwiches, curries, paratha wraps, and more. They too offer meals late in the night till 1 am. Box 8 provides an online platform to browse through menus and place orders for delivery. It serves almost 22,000 meals across 100+ outlets in Mumbai, Pune, Bangalore, and Gurgaon.
Essential factors in food startups are to understand that as a restaurant owner, you will not have the luxury of taking a vacation and not a 40-hours-per-week work. You must spend most of your time at the restaurant working with staff, vendors, customers, planning menus, and analyzing profit and loss reports. It’s a challenging career choice, but it’s also time-consuming work in food product development. Have a plan to get the word out about your new restaurant. You can make use of many social media platforms to market it. Many local businesses, so join a chamber of commerce and participate in food carnivals to sell their brands. The newest form of marketing is digital marketing, and it sets a new trend in the field of businesses and supporting the research and development in the food industry with the help of food research and development companies.